CAREERS AT
TIGH-NA-MARA

overview

Tigh-Na-Mara Seaside Spa Resort and Conference Centre is a premier oceanfront resort nestled in the heart of Vancouver Island, offering guests a tranquil escape surrounded by natural beauty. With a commitment to providing exceptional guest experiences, we are seeking a highly motivated and experienced Director, Sales & Marketing to join the Tigh-Na-Mara family. As the Director of Sales and Marketing, you will be responsible for driving sales growth, developing marketing strategies, and managing a team of sales and marketing professionals. This is a key leadership role within our organization, and we are looking for someone who can effectively drive revenue, exceed guest and client expectations, and achieve business objectives, and operational goals.
 

what tigh-na-mara offers you!

• 100% employer paid benefits

• ​Professional development opportunities
• Opportunities for internal growth and promotion 
• Perks and discounts for the resort, including Pines gift shop,
  Cedars restaurant, and the Grotto Spa!
• Access to all resort amenities (including pool and fitness facilities)
• A supportive and inclusive work environment
• DEI and sustainablility focused environment
• The opportunity to work with our amazing team!

Responsibilities - Financial

• Identify opportunities to increase on-going & additional revenue streams, & create value by challenging processes, encouraging innovation & driving necessary change.
• Implement a successful solicitation strategy to target guests & groups to meet and/or exceed revenue goals.
• Assist in preparation of the annual budget.
• Achieve or exceed budgeted & forecasted numbers.
   

Responsibilities - Sales

• Based on the resort size of 192 guestrooms & 10,000 square feet of flexible conference space, the Director of Sales & Marketing will also be responsible to carry and manage a market, while ensuring the overall performance of the team.
• Establish all sales quotas, calls, referrals & revenue objectives for the team.
• Solicit & service major accounts reaching or exceeding your own targets.
• Take an active role, participating in sales activities both on & off property including, but not limited to, sales calls, trade shows, site inspections, networking, client entertaining, sales blitzes and cold calls.
   

Responsibilities - Leadership

• Lead a team of 6-7 team members across the Sale & Marketing team.
• Motivate Sales Managers to achieve targeted goals through market research, online data, trade shows, journals, sales analysis.
• Set & monitor specific goals for each of sales team, as well as incentive programs to increase revenues.
• Direct, manage, train, evaluate, mentor & counsel the Sales and Marketing team.
• Provide guidance, and creative insight to the marketing team.
• Partner with the General Manager and Human Resources where appropriate.
   

Responsibilities - Relationship Building

• Actively collaborates with Revenue Management, Marketing Manager & Front Office Team to ensure full activation and integration of the sales department.
• Partner with Food & Beverage and Banquets teams in the development of packages, menu planning, preparation and planning for events and special requests to meet the expectations of our clients and guests.
• Review & implement pricing strategies for group business by overseeing rate, date & space commitments in conjunction with the Revenue Manager.
• Participate actively within the leadership of Tigh-Na-Mara, as an Executive Team member.
   

Responsibilities - Marketing

• Collaborates with our Marketing Manager on strategies and workload and be the communication conduit between marketing and the rest of the Resort.
• Maintains an awareness of evolving expectations, trends, and technologies within area of specialty and works to ensure we stay competitive.
• In conjunction with the Marketing Manager and the rest of the Executive Team, focuses on short-and long-term priorities, maintaining a big picture perspective.
• Actively participates in all digital marketing activities and our digital presence.
• Working with the Marketing Manager ensures the creation and distribution of collateral (online and traditional) and all sales promotional pieces to support business goals and destination awareness.
• Oversee, review, and approve all marketing releases.
   

qualifications & experience

• Post secondary degree in hospitality, marketing or related field
• Minimum of 3-5 years hotel or resort sales experience
• Minimum 5 years’ experience as a senior manager or director
• Very strong background & knowledge in corporate sales
• Strong marketing experience and knowledge of current trends
• Superior communication skills, written and verbal
• Exceptional leadership, interpersonal & negotiation skills
• Flexible with the ability to travel occasionally as required for events and conferences
• Computer proficiency in Microsoft Office programs, with Delphi an asset
• Creative, effective, passionate & positive individual with a high level of professionalism and integrity
• A demonstrated proficiency in achieving sales targets & ADR
• A team player & strategic thinker who can contribute to the business as a whole
• Self-motivated and driven to achieve positive results.

To apply to this exciting opportunity, please click below and provide your up to date resume and cover letter.

We thank all those who apply but only those selected for an interview will be contacted. No phone calls please.